Art Director | Creative Producer
All still images for Print, National TV, and New Media (2016-2019)

SimpliSafe, the first company to offer a completely wireless, self-install home security system, wanted to set themselves apart from their newly-formed competitors through their visual brand identity. For the launch of their third generation system, I led the team to create both still and moving images that reflect a “modern pioneer” aesthetic — evoking their role as industry trailblazer and referencing a time when things were built to last. Moving intentionally away from the bright, shiny, generic, sleek Silicon Valley aesthetic of their competitors, the SimpliSafe look utilizes natural looking light and a spin on American Heritage decor — as if to say: “we are humans, not robots.” The results conjure a look that is beautiful but real, aspirational but accessible and modern but rooted in history.