Eponymy was created on a small budget, so hiring a PR firm was unfeasible. Instead, to create buzz, I designed elaborate and whimsical window displays — similar to those seen in old-fashioned stores, but with a modern twist — and hosted unconventional but newsworthy events including a live ice sculpture carving, a pop-up tattoo shop, and partnering with other local small businesses including restaurants, music venues and craft cocktail bars to host parties.
In this press piece, Eponymy is covered in the New York Times for its Fashion’s Night Out party — along with Saks Fifth Ave, Bergdorf Goodman, Opening Ceremony, Balenciaga and others. This event featured a live ice sculpture carving (of Bianca, the shop’s French Bulldog mascot).
Eponymy spotlighted in the New York Times for its Fashion’s Night party — along with Saks Fifth Ave, Bergdorf Goodman, Opening Ceremony, Balenciaga and others. Eponymy’s event featured a live ice sculpture carving of Bianca, the shop’s French Bulldog mascot, and Kings County Cordials by craft cocktail bar Weather Up.
Eponymy, the only Brooklyn business featured in Harper’s Bazaar “What’s New” section, alongside Manhattan’s High Line, The Lafayette House and Hotel on Rivington.
Eponymy, the only Brooklyn business featured in Harper’s Bazaar “What’s New” section, alongside Manhattan’s High Line, The Lafayette House and Hotel on Rivington.
Interview in New York Magazine’s The Cut
Feature in New York Magazine’s Fall Fashion edition.
When Time Out NY approached me to be a subject in their Apartment Tours column, they were curious to find out the source of my old/ new/ high/ low aesthetic style. Photos of the Brooklyn studio apartment featured under the “Work” tab on the Home page.
Interview for Racked NY
Bianca’s Blog, “That’s what B said.” featured in Refinery 29.
From Bianca’s “About Me” section:
“My name is Bianca and I have a flat face and an odd shaped body. As a socialite, model and arbiter of style, I am often asked for my opinion in matters of fashion and etiquette. This is my little blog about things I find pleasing and those which cause me displeasure.
Yours,
Bianca Miller”
Eponymy event hosting a pop-up tattoo shop, featured in Fashionista.
Interview and feature in BLOUIN ART INFO’S “Tastemaker” section
Eponymy and Bianca featured in Figaro Japan.
Write up of Eponymy in “The Daily Candy.”
Interview with Jenny Graham of “Jenny by Design.”
Feature in The New York Post’s “Page Six Magazine.”
Japion NY approached me about an upcoming article featuring “iconic animals who grace New York City establishments” and asked if they could interview Bianca.
Of the six animals featured, the “Cat of the Algonquin Hotel,” was probably the most well known, but it was Bianca who ended up gracing the front page of the newspaper.
